What we do · Leadership & enterprise
Media, Journalism & Communication
Telling a story accurately, and to a professional standard.
Overview
What this area of our work covers.
This area develops capability in media and communication work: interviewing, writing for an audience, producing simple audio and video content, communicating an organisation's work and the ethics that responsible media requires.
AYCADO delivers this work because communication now sits inside almost every organisation, and because young people producing content already have reach without always having standards. Accuracy, fairness, consent and attribution are learnable and consequential.
The area serves young people considering media careers and those who will simply need to communicate an organisation's work credibly.
Who it is for
- Young people interested in media, journalism and communication
- Students producing content for institutions or societies
- Young professionals responsible for communicating their organisation's work
- Entrepreneurs communicating their own enterprise
Learning objectives
What participants work towards.
- Interview and gather material accurately and respectfully
- Write and structure content for a defined audience
- Produce simple, competent audio, video or written pieces
- Apply ethical standards of accuracy, consent and attribution
Key areas of development
Where the development happens.
- Interviewing and research
- Preparing, asking questions that produce useful answers and verifying what you are told.
- Writing for an audience
- Structure, clarity and tone appropriate to the format and the people reading it.
- Simple production
- Recording, framing, editing and publishing at a competent standard with available equipment.
- Media ethics
- Accuracy, fairness, consent, privacy and correct attribution of other people's work.
Practical experience
How it is practised.
Participants produce real pieces: an interview, a written article, a short recorded item. Work is reviewed against professional criteria and revised.
Ethical questions are examined through the participants' own material, where consent, accuracy and fairness are immediate rather than theoretical.
Career relevance
Why it matters for work.
Communication capability supports careers in media and in the communication functions of organisations of every type. For entrepreneurs and youth leaders, it is how work becomes visible and credible.
Participant experience
Production based and deadline driven. Participants should expect to publish or present work rather than only discuss technique.
Programme delivery
How it is delivered.
- Workshops and practical production sessions
- Assignments with editorial feedback
- Online sessions and remote submission
- Input from media practitioners where available
Expected outcomes
What participants should take away.
Produced pieces of work suitable for a portfolio
Stronger interviewing, writing and production capability
A clear ethical standard for communication work
Greater ability to make good work visible
Why this work matters
The wider significance.
Africa's development will be shaped by the judgement of people who are currently young. Leadership, enterprise, digital capability and creative thinking are therefore not optional extras. They determine whether a generation waits for opportunity or builds it.
Investing in this area produces returns beyond any individual participant. A young person who can lead a team, start something, communicate publicly or solve a problem with the tools available becomes a source of opportunity for others in their community.
Related programs
Where this sits in our pathways.
- 02
AYCADO Skills Lab
Learn by doing. Then do it again, better.
- 04
Workshops & Bootcamps
Intensive, focused, practical.
- 08
AYCADO Digital
Development that reaches beyond the room.
Who this serves
The young people this work is designed for.
Secondary & university students
Young people still in formal education who want practical capability alongside academic study.
Young professionals
Early-career professionals building competence, confidence and progression.
Youth in leadership & community development
Young people committed to leadership, innovation and contribution to their communities.
Young & aspiring entrepreneurs
Young people developing enterprise ideas, discipline and practical business capability.
Partner with AYCADO
How organisations can take part.
- Knowledge partnerships
- Enterprises, technology organisations and media institutions can share practitioner expertise with young people preparing to work in those fields.
- Mentorship partnerships
- Founders, managers and specialists can guide young people through the practical decisions their ambitions require.
- Community engagement
- Partners can create platforms where young leaders, innovators and entrepreneurs present work and receive credible feedback.
Support this work
Where support makes a difference.
- Youth scholarships and participation support
- Enable young people with capability but limited means to join leadership and enterprise development cycles.
- Digital learning access
- Support the tools, connectivity and platforms that digital and enterprise learning depend on.
- Programme sponsorship
- Resource the design and delivery of leadership, innovation and enterprise development work over a full cycle rather than a single session.
Contact us about this
Ask us about this area of our work.
Next step
Take part in this area of our work.
Tell us where you are in your studies, career or enterprise and we will point you to the most relevant AYCADO pathway.